56th Idea Filmfare Awards South 2008 will be held at (Hyderabad International Convention Center) HICC, Hyderabad on July 31 2009. Tollywood star Ileana has launched the event with a press meet. The sponsors for this event are Worldwide Media Pvt. Ltd, BBC and Idea Cellular.The 54th Filmfare awards were held earlier this year for the talent in Hindi Film industry.
